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How To Find a Best Designer For Your Custom Retail Packaging

What does all packaging that is terrific have in common? It begins with a great layout. But finding the right designer can mean the difference between your merchandise flying off the shelf or collecting dust.

How can you make it happen, although Everybody wants something unusual? Finding a fantastic designer isn’t as simple as just doing a quick online search for”designers” Knowing a little about finding the designer will make your life more comfortable.

You might not have the time or skills, while you might have some tips on how you want your layout to look. Finding a design professional will bring your concepts.

Here’s a Brief Overview of What we Will go Over:

  • What do I need to start
  • Things to look for in a designer
  • Where to Locate a designer
  • Picking a designer or design agency
  • Crowdsourcing sites
  • Freelancing network


Getting Started

Among the ways to kick the procedure off is to make. Designers will ask one to fill out, so this is a fantastic way to save some time going.

Think seriously about your design requirements. Some of the types

  • What we do

Give a summary of your service or product to the designer. Describe so that it can translate into your design, the values which are essential to your organization.

Who is your Intended Audience?

Does your product target demographic or a particular niche? Be as specific as possible so that your designer knows who they are trying to reach. By way of instance, attempting to reach active female executives that do not have enough time to plan meals is hugely different than saying you are trying to reach girls between the ages of 25-40.

What is the Inspiration for Your Design and Your Objectives?

Establish direction and tone. The way you want your audience to respond when they see your packing is essential to the last design. Be specific. By way of instance, do you want your viewers to reuse their boxes for gift-giving or do you need them to share photographs of these on social networking?

This is a great time. As a non-designer, you might not know how to describe a concept to your designer but revealing them a mood/inspiration board is a fantastic way to communicate what you would like. If you’re unsure how to start creating your board, take a look at Creative Bloq’s 24 Pro Tips For Creating Inspirational Mood Boards.

Who are Your Opponents?

Let your designer understand who you compete with. Assessing your opponents will help the designer understand key components of your product and business so that they can be sure you stick out from the crowd.

What’s your Deadline?

This is an integral element to any project. With packaging design, it is important to establish deadlines with your designer since you will have to allow for design time, the date you place your order, production time, fulfillment time, and the date you need your packaging.

Michael Sacca, former President of Crew and head of Business Development in Dribbble, states that the best advice for someone looking for a designer is,

“The more explicit you can with what you’re searching to improve things. Fashion and inspiration examples go a long way. Getting your new assets and creative assets readily available also goes a long way into a smooth kickoff, allowing a designer to leap right to the project.

Throughout the project, get prepared to provide fast feedback to keep it moving ahead. They offer an unlimited promise if your comments and what you are expecting – it can help you get to a final product that much quicker.”

Things to Look For in a Designer


Every fantastic designer will have an exceptional collection they will want to showcase. Bear in mind that even designers with amazing collections are not always the ideal fit for your job.

Start looking with packaging design creating or experience, print vector graphics. When you look through their portfolio, start looking for various projects. A designer who can emulate more than one style of work might be better suited to creating your custom layout.

It is okay to go with somebody who utilizes a particular style, but you want to bear in mind that they might not have the ability to create a distinctive aesthetic for your brand.

If you are having custom packaging made, you would like it to reflect your brand and the product you’re attempting to sell.

Where to Locate a Designer

Design Agencies

Employing a design agency means you are probably considering getting your product to a large sector. Agencies have a talented pool of professionals that are efficient and dependable.

Hiring an agency will most likely be more expensive because of their overhead expenses, and they might not be as adaptable to work with as an independent designer.

If you are looking to hire a design agency, The Dieline has an exceptional directory of services across the USA that specialize in package design.


The gig market is booming that is a fantastic thing if you’re trying to hire a designer. Finding a freelance designer is not difficult but finding one that you can count on and trust is another story.

The standard of freelancer design ranges from fantastic to dreadful. For finding a freelance, An excellent starting point would be to test designer’s portfolios out on websites like Dribbble and Behance.

If you are lucky, you might even know a freelance designer. This was true for Melena DeFlorimonte of M. Shonell Photography who hired Danielle Sykes of Carberry Designs to create custom client boxes for her photography business.


Melena was introduced to Danielle via a mutual acquaintance and was impressed with the caliber of her work. When Melena decided to rebrand her business, she knew that Danielle was someone she wanted on her staff.

The first concern when searching for the design of melena is the price.

“I wanted someone that was cheap. That is what everyone wants, right? But more importantly, I wanted someone who would have the ability to bring my vision to life in an efficient and timely fashion. Somebody who gets my new and fashion, and might expect my desires in these moments when I have trouble visualizing exactly what I want.

Take my custom client boxes. I didn’t have an evident and concise layout in my mind, but Danielle knew my design and managed to produce a design that I fell in love with. That’s the sign of an exceptional designer.”

But Danielle’s design abilities were not the only thing that mattered to Melena. She knew she appreciated a good, strong, working relationship,

“I wanted someone I could mesh well with. Let’s face it, not all personalities work. I’m thankful that Danielle and I have an excellent relationship. We’ve worked on pretty much every facet of my branding, and I have provided photography for her private and branding life.

This venture has been a fantastic fit. I look forward to working on future projects to take our brands to higher heights.”

Portfolio Sites


Behance is a platform for other creatives and freelancers. A designer uploads pictures of their work to create.

Designers on Behance’s grade is exceptional. You’ll find a broad selection and just about any other field you can consider.

Behance offers a search. You can hone in on who and what you’re searching for with the filters provided.

Let us search for packaging which seems”retro” on Behance. Employ the filters:

  • Projects
  • All Creative Fields > Packaging
  • Most Recent > Time > This Month
  • Location > US


Behance has Curated Galleries which showcase some of their work on the website. Have a look at the Curated Gallery for Graphic Design and choose”Packaging” to see more examples of this excellent work on the platform.

You can contact them through a message on Behance if you discover a designer you prefer. Designers will have hyperlinks to their web page or other social media accounts.


Dribbble is the only platform for freelancers. Their peers invite designers on Dribbble. This helps boost designers’ quality out there.

You may register for a free (limited) accounts to get the designer that’s ideal for you.

Searching on Dribbble is simple. You’re given a choice to look through”Shots” or”Designers.” Shots are images posted by members to reveal what they’re are currently working on. Designers can tag shots.

You can filter your results when you look for a designer. Trying to find a designer this manner will show you parts of the job of the designer and lists their skillset.

Here’s an example of a search for a designer working with the skill set as”packaging” To do so, use these filters:

  • Pick Designers > Designers Just in the top navigation menu
  • Search By Skill > packaging


When you find someone to visit with their profile, you’d love to utilize and see their contact info.

Dribbble provides a direct messaging feature, but it’s only available to designers that have been invited into the community or businesses using Scout (Dribbble’s monthly business plan).

While Behance and Dribbble are similar in character, Dribbble is more of a community in which designers and salespeople network. Behance is more of a portfolio website. It’s a fantastic idea because performers are on both sites, to search Behance and Dribbble.



Crowdsourcing websites have grown in popularity during the last decade. Increasingly, businesses are turning to crowdsource sites because they provide various work to pick from with minimal risk.

You’ll prepare and upload a short in addition to other information that is pertinent to your projects like deadline and budget.

Designers will compete to be the design when you submit your job. You can select to determine which will work best for the project Following your deadline is up.

Advantages to crowdsourcing:

  • Faster turnaround
  • Cheaper
  • Low risk
  • More choice

Until you pay to • See work

It’s an inexpensive way for businesses without needing to pay designers to see iterations.

Disadvantages to crowdsourcing:

  • Difficult to build a relationship with a designer that is trusted
  • Quality of outcomes varies
  • Can be time-consuming to review the work
  • Promotes spec work because some designers will not be compensated for their work
  • for crowdsourcing sites, Some designers exude their job
  • Can be an unreliable way to get the layout


99designs prides itself. It permits you to construct a brief and select the level of expertise which is suitable for your project and budget, which range from purse-friendly Bronze into the Platinum package which provides you access to the best designers out there.

As a client seeking to hire a designer on 99designs, you will first have to write a design brief, set a budget that’s known as a”cash prize,” and then begin your competition.

Designers will find your competition listing in the market that is 99designs. From there, they will submit designs that meet with your short.

Contests consist of three phases and run for seven days. In the first four times, designers will submit designs that meet your short. You’re ready to provide feedback so that they can improve their work.

Your contest permits you to choose up to proceed into the last round. As they finalize their job in the previous three days, you will work closely with designers.

You’ll pick a winner that has 5 days to ship your files.

You can also use their Designer Search that connects you with designers that have expertise in your industry, match your personality, and are available to work straight away.


Crowdspring works very similar to 99designs.

To locate your designer, you can pick from 4 different packages. They vary in the amount of the amount of money which will be given and designers you’ll have access to.

Create and upload your design brief. Designers will have the ability to detect your short on the market of Crowdspring and begin working.

You are ready to select the winner once designs are filed and they will finish your project. As with 99designs, you are in a position to give feedback.


What is excellent about DesignCrowd is the emphasis it gives to choosing designers that are appropriate depending on the sort of project. So whether you are hunting for a logo design, a Facebook picture or a packaging design, you narrow down and can define the kind of plan your desire.

You won’t need a huge budget to take advantage of the website –designers pitch their concepts to you for a budget, and you can select the design you like best.

Establish your project with a budget and a brief to begin receiving designs. Select and approve your design. A design project receives between 25-100 designs. They offer a money back guarantee if you do not like any of your layouts. You choose between 5, 3, or 10-day deadline.

Freelance Networks


Crew’s claim that’on budget and issue-free’ makes a fantastic opening line for a design talent agency that prides itself on reliability and quality. They plan to match you and boasts a roster of professionals who vetted and are handpicked. You’ll find top-quality designers with experience that is excellent.

If you choose to work together, before you are going to be introduced to a designer, you will want to go through a couple of steps.

Step one is to submit a project brief. A member of the team will review follow up and your short with any information that they require. Not all projects are accepted, but they will work with you to decide if they can help fulfill your requirements.

You will have to pay a deposit of USD 100, once your project is filed. They’ll refund your deposit if Crew is not able to match you with a guide. This ensures that their designers are available to work on your job.

The crew will match you up with a designer. After there is a designer selected, you will have the ability to talk directly. You will have the ability to give your designer comments or request status updates.

When you are matched with your designer payment is submitted, and project details are discussed. The crew in account deliverables then holds your funds are received and before the work is finished. Crew releases funds once this is completed.


Upwork is among the most popular websites.

With submitting info to the skills required and Upwork about your job, you’ll begin. Freelancers on Upwork will have the ability to submit bids and to see your work.

As freelancers submit bids, you will have the ability to examine their profile to see portfolios customer ratings, Job Success scores, and much more.

As soon as you’ve reviewed bids for your job, choose a finalist and visit their profile and click on the”Hire” button to begin. Schedule a chat together to finalize any details.

You and your designer will have the ability to communicate through Upwork’s platform to discuss documents and opinions if needed.

You’re ready to pay designers or with a cost for your project. Upwork offers features that could monitor the designer hours, so you can verify they’re accurately charging your job if you’re paying your designer from the hour. For fixed you can set your designer on milestones which guarantee your work has been completed. Paying your designer may be accomplished with most credit cards or PayPal and is simple on Upwork.


Fiverr is the support if you are on a budget. You guessed it, $5. You can find designers who do custom packaging on Fiverr.

Some services are priced higher although fiverr is well known for its price point. A fast search for”packaging design” shows prices change, starting as low as $15 up to $180.

It is a place for cash to supply logos and images while Fiverr may not be the best place to discover a designer to control a packaging job.

Roundup Summary

Designing your packaging does not have to be frightening –with tools and the aid, it can be a good deal of fun!


Best Price Point

99designs — you will be hard pressed to find a better place to locate a designer for the purchase price. 99designs lets you see work as it is being created and is affordable. And because it provides you with a lot of designers and more flexibility over your layout to pick from, your money is well spent.

Very best Inspiration

Behance — Behance is the website if you’re looking for inspiration on the layout. With Behance search functions and a catalog of design work, you’ll make sure to find something that will inspire your layout.

Very Best Place to Find out What’s Hot in Design

Dribbble — you will find and gets the design community online. Designers drive design trends on Dribbble, and you will have the ability to find out what is exciting and new.

Most Professional

Crew — lets you connect with the top designers in the business through a pool of professionals. Their staff is available to assist you through the process of finding you the perfect designer.


Whether you use or look for help by approaching an agency or freelance designer applications or apps to make your logos and graphics, you might realize that the packaging design process can be rewarding.

For entrepreneurs of packaging their products, the practice can feel cathartic, as this marks the moment.

Have your packaging design all set? What are you waiting for? You may begin to mockup your layout wecustomboxes.com and you will have a box that is printed to call your own before you know it!


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