Nowadays, your audience’s first impression of your business is based almost on your website so rebuilding or redesigning your site is not a task to take lightly. It needs a good deal of thought, time, and possibly money, but the upside can be massive. It is significant to note here that “redesign” does not necessarily mean you have to change every single one of your branding and graphic design elements. Redesigns can just involve making functional modifications that help your website work well and assist you in reaching your marketing objectives. After all, your website is one of the first elements of your marketing strategy, right?
While you can find many exceptional reasons not to redesign your site, here are five great reasons why you should get your redesign ideas off the ground.
You have a Valid Web Design Strategy
If you are already considering a redesign, it is likely you have learned a fair amount along the way about what does not work well in the design process. Instead of having one fundamental goal of a website redesign, take an iterative approach. Having this great strategy can help you use the information you have gathered about what works on your current site and plan appropriately. In other words, you will be up to tell if your current users’ requirements are being met. For instance, if WeCustomBoxes is a website and their holder wants to change its design then they must be thinking about the little bit change in the overall look of his website as well as they would expect some marketing change due to redesigning of the site.
You are Not Getting The Results you want
Is your website functional, gorgeous, and pixel-perfect? It’s great! But if you still are not getting the results you want, it is just useless web real estate. Your website survives to build your customer base, and your data should show you are trending toward that goal. For example, if you have a website for a packaging company and it isn’t giving business then this site is entirely useless for you because you’re not getting and benefit from it. A packaging company or printing company should generate enough revenue to bear its own expenses.
The Primary Purpose of Your Site has Changed
If you are like most businesses, then your marketing strategy is appropriately fluid and reflects changes in results. While you visibly do not need to do a full site redesign every time you readjust your marketing objectives, it’s a great idea to check every so often to be sure your site is still associated with your newest marketing plans.
Your Competitors are Changing Their Site.
Of course, you do not need to give your site a renovation every time one of your competitors changes theirs. Having said that, your competitors make changes that improve their rankings significantly and end up pushing you down in searches; it’s appreciably time to make some modifications to your site.
Your Site is Not Responsive.
More than 20% of all web traffic comes from mobile devices, and if your site is not responsive yet, the probabilities you are losing leads and possibly even customers are high. Mobile users have made it clear they want to have a great UX (User Experience) on their devices — the same ones they want to have on desktops — so this should be a key priority for your company if it has not already been made one.
But before you make changes on a website you should also consider some important things. You have to think about the changes that might affect your website and overall business. So keep these important points in mind before changing anything on your website.
Even on a daily basis, we need a makeover to keep ourselves tidy and fresh. So is the case with all websites. The technology is improving day-by-day, and with such advancement, it looks incredible that technology will stop advancing anytime in future. To keep ourselves competitive, the new face of WeCustomBoxes is the necessity of time, and with fresh look, we want to make a user-friendly environment, with better optimization.