wcb-packaging

How Custom Packaging Works In Small Businesses

05 Jan, 2022

First impressions are everything, and they matter even more to small businesses. When it comes down to small eCommerce brands and other businesses, standing out among the competition is critical. In some cases, all a brand needs are custom packaging and custom boxes. It wouldn’t be wrong to say that custom packaging for small businesses is enough to capture the eye and interest of the consumers. 

In addition to first impressions, well-designed packaging boasts various benefits. Even more, the customers state that they are highly likely to purchase from the brands more than one time if the brand packaging looks like a gift. For eCommerce and small businesses, creating a key is important to capture more sales. 

When a brand uses packaging that complies with the brand aesthetics, it’s a great opportunity to connect with the target audience on a deeper level. Surprisingly, over 68% of customers think that custom packaging will create an exceptionally upscale experience for different brands, making the orders more excited for the customers. 

So, if you are a small business and don’t know the aspects of custom packaging, we are sharing the information about creating such packaging!

Tips To Create Customized Packaging 

If it’s the first time you are diving into the customized packaging solutions for the brand, the choices and options will be unlimited but choosing the right style and look to restore the brand’s uniqueness is a must. Oftentimes, it is considered complicated, but it doesn’t have to be because we are sharing some tips to help you out!

Research About Your Target Audience

It’s obvious that you conducted target market analysis while launching the brand and starting operations, but you have to go a little deeper when designing the customized packaging for the products. You need to ensure that the packaging design and aesthetics are according to the customer’s likes and dislikes and have the capacity of catching the customer’s attention. 

For instance, if you are creating and selling expensive scented candles but you sign up for the trendy and whimsical packaging, it will be challenging to attract the customer's attention. So, before you start researching the product packaging design, make sure that you have a clear idea about your target audience for the designs to capture their attention. 

Opt For Sustainable Packaging 

With each passing day, the customers are becoming more oriented towards sustainability; it has become important to create packaging with sustainable and recyclable materials. In fact, the recent surveys suggest that 61% of the customers are interested in supporting the businesses that are focused on the environment and take steps to become eco-friendly. Being eco-friendly is also beneficial for the business, and we are sharing a few ways of gaining benefit from sustainable packaging materials;

  • It helps reduce the carbon footprint 
  • It protects the environments
  • It enhances the brand image and focuses on environmental responsibility 
  • It reduces the impact of area landfills and resources 

For this reason, it is suggested to use the packaging boxes made from 100% recyclable materials. Even more, if you can get your hands on biodegradable packaging, that’s even better. 

Choose Colors That Resonate With The Target Audience 

Long gone the times when you could choose the colors randomly because specific colors are a must to create an emotional response among customers. For instance, red signals energy and excitement, which means the brand using red color will actually encourage the customers to take a step. On the other hand, colors like blue and green are more calming and can help highlight balance, trust, and serenity. 

While it’s evident that you want to use colors that resonate with the brand and its products, colors have immense potential to capture the eye and get the market to take a further step.

Prefer Simplicity 

It doesn’t matter if you are in the process of designing the customized packaging for the first time or you are giving the packaging an overhaul; opt for simplicity over busy design. This is because keeping the packaging simple is still an important consideration. This is because adding multiple colors and design elements can be confusing and off-putting for the customers. 

On the contrary, simple designs are perfect if you are confused about the design. In fact, there is a variety of ways for standing out with simple designs through colors, fonts, and box style that keeps the packaging from appearing bland and “meh.”

Invest In The Professional Packaging

When it comes down to running the businesses, there is a variety of ways of cutting down the costs but don’t compromise on the product packaging. This is because well-designed and professional packaging is worth it. This is because this packaging looks great and attracts more people from the target audience. This is primarily because customers will equate the appealing packaging with a better feel and experience, so you don’t miss out on the first impression because you wanted to cut the costs. 

Understanding Different Packaging Types For Small Business 

If you are clueless about creating the brand packaging or don’t know how to turn around the customers’ head, we are sharing a few types of packaging that might help!

Custom Inserts

To begin with, the custom inserts are a promising choice for bottle packaging as well as for protecting the gadgets. This is because the custom inserts can be ordered in different shapes and sizes and will ensure the ultimate protection of the products. You can also try to customize the design by adding some illustrations and graphics on the top. 

Corrugated Cardboard

 Corrugated cardboard packaging has become the first preference of every brand, irrespective of the industry. This is because it can absorb moisture and provides the ultimate cushioning effect to the packaging. The corrugated cardboard is also known as fluting, and it’s actually an affordable yet advanced option for product packaging. 

Even more, this packaging material is fully sustainable, and with every brand trying to achieve sustainability, it’s a great perk offered by the material. For the same reason, many brands have already incorporated corrugated cardboard in their packaging, which has helped them gain more traction and align with the principles and values set by their target audience. 

Paper

It wouldn’t be wrong to say that every brand looks for affordable packaging material, and nothing can be more affordable than paper. To begin with, it has an eco-friendly nature, and the brands can customize the designs and illustrations to match with the brand aesthetics (yes, the brands can even print their logo on paper packaging). 

Textured Coating 

If you want to create a promising or an unforgettable first impression in front of your customers, you need to create a memorable first touch. For this purpose, you can depend on texture coatings and adding custom illustrations and graphics. Some of the coating options include;

  • Gloss UV
  • Raised UV coatings
  • Pearlescent coating
  • Glitter coatings
  • Soft-touch
  • Varnishes
  • Metallic sheen
  • Metallic foil
  • Embossing and debossing
  • Holographic foil
  • Die-cutting

Transparent Plastic 

We have already mentioned that custom packaging for small brands doesn’t need to be complicated or over visual. This is because ingenuity is important for standing out on the shelf, and plastic is one of the most common materials available. However, rather than using ordinary and bare plastic, opt for the transparent design and let customers have a sneak peek of the product to entice them. 

Multi-Functional

When it comes down to packaging design, one cannot undermine the importance of convenience. This is because you want to provide something more valuable to the customers by creating functional and practical packaging. In simpler words, you need to select the product packaging that serves a double purpose. For instance, if you are a pizzeria, you can create the box bottom with perforations to transform it into plates!

Glass 

Glass is another packaging option for small brands, but it’s for more premium products because it can be somewhat expensive. Glass packaging has the capacity of being unique yet adding value to the purchases, given the high quality. Even more, you can create custom-shaped glass packaging to get more attention. For instance, if you are selling perfumes, opt for diamond-shaped glass bottles rather than sticking to the round and square bottles. 

Is Custom Packaging Worth The Money?

It’s needless to say that every business thinks 100 times before they invest their money in something. For this reason, it is important to ensure that they are spending their budget on the right products. So, if you are confused about spending on custom packaging, let us tell you that it’s worth the money and effort that goes into designing the packaging. 

This is because the online shopping trends are rising, and it will be essential for the brands to stand out and get some attention. Similarly, reaching out to new customers and creating brand awareness is important for every business, so how is it possible to tick these boxes while creating a way forward for the brand? By opting for custom packaging!

Even more, it is better to opt for professional packaging companies to ensure the financial distribution provided by best stocks is being utilized for a good reason, and you are gaining immense value out of them! 

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Author - David Marsh

David is a Marketing Specialists and Writer who is Currently Working for WeCustomBoxes. David content relates to a range of material such as WCB and marketing.

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